Elevera advises Mobile Games Subscription Club Supplier in M&A


Elevera advises Mobile Games Subscription Club provider Appland on acquisition by OnMobile Global

GOTHENBURG, October 16th, 2018: Elevera, a financial & strategy advisory firm for tech, acted as the exclusive adviser to Appland on its acquisition by OnMobile Global Limited (NSE India: ONMOBILE), a global leader in mobile entertainment

This acquisition combines Appland’s strength in mobile gaming with OnMobile’s global presence and strength in value added services for mobile operators. Appland AB was founded in 2011 and is headquartered in Gothenburg, Sweden. Appland provides cloud-based app discovery, app distribution and app monetization services to several well-known telecom operators and global corporates across the world such as Reliance Jio, Ericsson and Ooredoo. Elevera has backed Appland’s founders, leadership and investors since 2013 in both fund raising, strategic advisory and now acting as the exclusive adviser reaching an exit.

We are very pleased to have had Elevera as an adviser to map the marketplace, identify and contact potential suitors and help negotiate a transaction through to final completion”, says Jonatan Redvik, CEO and co-founder of Appland “OnMobile’s global presence, experience, and product portfolio, coupled with Appland’s flexible gaming solution, for both adults and kids, will help us to create the future of mobile entertainment.”

We are very excited about this strategic acquisition. The combination of OnMobile and Appland will provide immediate business value and innovation to our customers. Our roadmap is to roll out over 100 games clubs by the end of this financial year, increase subscriptions and boost revenues through joint marketing efforts with our operators and distribution partners.” said François-Charles Sirois, Chairman & CEO of OnMobile.

Thorgeir Einarsson, CEO of Elevera says: “We are proud to have been working with Appland from its first founding round all the way to exit with this transaction, and believe that OnMobile is a perfect strategic new owner.

About Appland:
Appland makes it possible for consumers in Indonesia, Mexico, Oman, USA, Iran, El Salvador, Malaysia, Jordan, Iraq, Bangladesh, Panama, Myanmar, Cambodia, Egypt and many more countries, to play the world’s best games and use playful kids apps for an ideal entertainment experience. Understanding how to distribute apps and generate revenue is hard. Appland helps its customers by providing technology platforms, content licenses and management, and expert advice in order to launch an App Store / Subscription Club anywhere in the world. Appland is proud to have installed its solutions on over 10 million devices in more than 200 countries.
For further information, please visit www.applandinc.com
Media Contact: daniel.nilsson@applandinc.com

About OnMobile:
OnMobile (NSE India: ONMOBILE) (BSE Ltd: 532944), headquartered in Bangalore, India, and with offices in all regions of the world, delivers over 575 million music plays daily to mobile customers worldwide. Based on current deployments, OnMobile has an addressable base of more than 1.5 billion mobile users across several geographies.
For further information, please visit www.onmobile.com
Media Contact: pr@onmobile.com

About Elevera Advisers
Elevera Advisers provide hands-on strategic advisory, fund-raising and M&A services for technology start-ups and growth companies. Elevera has its base in Sweden with associates in London and San Francisco.
For further information, please visit www.eleveraadvisers.com
Media Contact: thorgeir@eleveradvisers.com


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